Why it matters


Why it matters slideshow

  • WhyItMatters7 ensuringfuture WhyItMatters7 ensuringfuture-mobile

    when we stand for trees,
    we stand for

    ensuring our future

    Every certificate you buy helps support a brighter, more sustainable future for all living things on the planet. What other purchase can say that?

  • WhyItMatters1 ReducingDeforestation WhyItMatters1 ReducingDeforestation-mobile 1

    WHEN WE STAND FOR TREES,
    WE STAND FOR

    STOPPING DEFORESTATION

    Because we are losing a forest area the size of New York City every 48 hours.

  • WhyItMatters2 EmpoweringCommunity WhyItMatters2 EmpoweringCommunity-mobile

    WHEN WE STAND FOR TREES,
    WE STAND FOR

    EMPOWERING COMMUNITIES

    Your purchase enables communities around the globe to create a more sustainable future by protecting their forests for generations to come.

  • WhyItMatters3 ProtectingWildlife WhyItMatters3 ProtectingWildlife-mobile

    WHEN WE STAND FOR TREES,
    WE STAND FOR

    PROTECTING WILDLIFE

    Your purchase helps save the world's most threatened species from extinction by protecting some of the world's richest biodiversity hotspots.

  • WhyItMatters4 CurbingClimateChange WhyItMatters4 CurbingClimateChange-mobile

    WHEN WE STAND FOR TREES,
    WE STAND FOR

    CURBING CLIMATE CHANGE

    Every Stand for Trees purchase you make prevents a tonne of CO2 from entering the atmosphere.

  • WhyItMatters5 ClearingTheAir WhyItMatters5 ClearingTheAir-mobile

    WHEN WE STAND FOR TREES,
    WE STAND FOR

    CLEARING THE AIR

    Forests store carbon and produce oxygen to provide the very air we breathe — but not for long at the rate we're going.

  • WhyItMatters6 PreservingHabitats WhyItMatters6 PreservingHabitats-mobile

    When we stand for trees,
    we stand for

    preserving habitats

    Your purchase goes to protecting some of the world's richest biodiversity hotspots — from Asian rainforests to Zimbabwe wildlife corridors.

  • WhyItMatters7 ensuringfuture WhyItMatters7 ensuringfuture-mobile

    when we stand for trees,
    we stand for

    ensuring our future

    Every certificate you buy helps support a brighter, more sustainable future for all living things on the planet. What other purchase can say that?

The urgency of protecting the world's forests cannot be stressed enough. We will not solve the climate change crisis unless we take immediate action to protect them. We simply cannot do it without them. Forests are magnificent places; for some, they are home, for others they are where we play, and for many they are a source of solace and inspiration.


But did you know that forests are also essential to our well-being? Let us explain.


Are you breathing right now? You can thank a tree for that. Trees actually breathe too, and when they do, they take in carbon dioxide (the most abundant greenhouse gas causing climate change),keep the carbon to grow, and exhale the oxygen that most living creatures need to survive. When forests are destroyed two detrimental things happen:


1. We lose these amazing trees that produce vital oxygen and absorb carbon dioxide


2. The carbon stored in the trees is released into the atmosphere, where it mixes with oxygen and turns back into carbon dioxide


This intensifies something called 'the greenhouse effect' (the way the special mixture of gases in the air keeps the Earth at a livable temperature), and the atmosphere warms up causing the climate to change in unpredictable and increasingly dramatic ways.


The world's leading climate scientists have warned us repeatedly that if we do not significantly reduce greenhouse gases annually by the year 2020, humankind will face catastrophic consequences for us and future generations.


THIS IS NOT GOOD. Fortunately, we have a solution.


Stand For Trees puts the power of saving the world's forests into your hands.

"Climate change is real, it is happening right now, it is the most urgent threat facing our entire species, and we need to work collectively together and stop procrastinating." Leonardo DiCaprio, UN Messenger of Peace


TREES GIVE US BEAUTY, SHADE, FOOD, CLEAN WATER, OXYGEN, FUEL, ENERGY, FURNITURE, PAPER, MEDICINES, FRUIT, NUTS, HOUSING, FRESH AIR (did we mention oxygen?!), HABITAT, HAPPINESS, LIVELIHOODS, CLIMATE REGULATION, AND MORE.


"Stand for Trees can be a game-changer by harnessing the power of crowd-funding to protect forests, the air we breathe, and the climate that sustains us." —actor Edward Norton, a U.N. goodwill ambassador for biodiversity

standfortrees-how-it-works-slide-co2-oxygen-1 standfortrees-how-it-works-slide-co2-oxygen-2

Forests store carbon and produce oxygen to provide the very air we breathe — but not for long at the rate we're destroying them.